Dr. PARALA VENKATA SREE VYSHNAVI B.Tech(ECE) MBA PhD

Assistant Professor (C), Management

svyshnavi76@rguktn.ac.in

  • Marketing and Human Resource Management

DATA TO BE UPDATED

  • Operations Research, Managerial Economics and Financial Analysis, Intellectual Property Rights, Career Development Course, Indian Constitution
  • 1. Faculty Induction Programme (20/01/2022 to 19/02/2022) conducted by Ramanujan college, University of Delhi 2. Faculty Development Programme (22/01/2022 to 29/01/2022) conducted by Ramanujan college, University of Delhi 3. Refresher course (06/10/2021 to 20/10/2021) conducted by Ramanujan college, University of Delhi 4. One day National level webinar conducted by New Man college, MG University, Kottayam 5. One day National level webinar conducted by RGUKT IIIT Nuzvid 6. One day Faculty Development Programme conducted by RGUKT IIIT Nuzvid, RGUKT campus, Nuzvid 7. Faculty Development Programme (05/04/2021 to 09/04/2021) conducted by St. Joseph college of commerce, Bangalore city university 8. Short Term Training Programme (14/12/2020 to 19/12/2020) conducted by VEMU institute of technology, JNTUA 9. Faculty Development Programme (25/11/2020 to 01/12/2020) conducted by Sri Venkateswara college, University of Delhi 10. One week workshop conducted by Santhiram engineering college, JNTUA 11. Two day workshop conducted by Vikrama Simhapuri University, VSU campus, Nellore
  • Handloom textiles, consumer attitude and purchase, marketing, gender issues, philosophy
  • 1) UGC NET SRF, Management, University Grants Commission, August 2019 2) UGC NET JRF, Management, University Grants Commission, August 2017 3) UGC NET, Management 2016 4) APSET, Management, Government of Andhra Pradesh, September 2016 5) Pratibha award for excellence in MBA, Government of Andhra Pradesh, November 2016

Journals

  1. 1) Attitude and perception of students during pandemic times: A cross-sectional study Journal of pharmaceutical negative results 2) The Purchase and Attitude Patterns of Handloom Customers: A Gender-Based Cross-Sectional Study The International journal of social sciences and humanities invention 2349-2031 7(07), 6015-6027 ICV 45.28 3) Invisible marketing strategies, still hopeless wellbeing of the handloom weavers International Journal of Recent Scientific Research 0976-3031 11, 01(D), 36931-36940 7.383 4) Social media users in the information age: Gender-based usage and attitude International Journal for Research in Engineering Application and Management 2454-9150 4(12), 640-653 5.684 5) Policies, contribution and globalization of MSMEs in India EPRA International Journal of Economic and Business Review 2349-0187 7(3), 26-30 8.003 6) Analyzing online retail market strategies influence on consumer purchase and attitude patterns International Journal for Research in Engineering Application and Management 2454-9150 4(7), 456-463 5.684 7) Handloom sector in India: A literature review of government reports International Research Journal of Management and Commerce 2348-9766 4(8), 418-438 5.564 8) A philosophical view: proposal for new age learning Journal of Global Research in Education and Social Science 2454-1834 9(4), 193-203 -- 9) Gender issues: how a woman is perceived in India? A study undertaken in Nellore district EPRA Journal of Socio-Economic and Environmental Outlook 2348-4101 Vol 4, 5-13 4.312 10) Importance of marine fisheries in Indian economy International Journal of Applied Science Engineering and Management 2454-9940 2(10), 68-83 4.45 11) Factors affecting mobile phone purchase and its usage A case study of teachers and office staff of colleges in Kavali town International Journal of Current Advanced Research 2319-6475 1387-1390 5.438 12) Factors influencing consumer behaviour: Brand preferences, Usage patterns and Satisfaction levels of using mobile phones: A case study of college students in Kavali town, Andhra Pradesh, India International Journal of Innovative Research and Development 2278-0211 5(9), 9-21 0.765

DATA TO BE UPDATED

  • 1) Head of the Department (I/C), Department of Management from 26/04/2022 to till date