Dr.Amarendra Kumar Dash Ph.D

Assistant Professor ( C ), English


  • Applied Linguistics
  • Communication
  • Culture Studies
  • 25 Years
  • English, Communication, Soft Skills
  • Communication, Media & Film Studies, Sustainable Development, Entrepreneurship
  • Ph.D., 2012. Indian Institute of Technology Kharagpur. "Advertising Strategy and Cultural Blend: Glocal Identities in Indian TV Commercials" Founded on the mixed area of Linguistics and Semiotics, the Grammar of Visual Design framework of Kress & van Leeuwen (2006) was upgraded and applied to the Multimodal Discourse Analysis of TV commercials.
  • Served as Research Assistant under SRIC, IIT Kharagpur, on a research project sponsored by ICSSR. March-May 2008. Title of the Project "Animated Text: Communication in Multimedia Environment".
  • The UGC IUC Research Associate for Humanities, Indian Institute of Advanced Studies (IIAS), Shimla, 2015 2019
  • Project for 2019: "Rhetoric, Ideology, and Frames in Corporate versus Blame-Corporate Sustainability Communication"
  • Project for 2016: "Towards an Emancipatory Discourse of Ecological Entrepreneurship".
  • Project for 2015: "Global, National, and Local Frames on Ecology and Sustainability: Interrogating the Rhetoric of Denial and Disengagement".
  • Certificate of Appreciation by North South Foundation, USA, for providing exceptional support in Public Speaking contests, 2014.
  • Best Paper Award for the research paper Role of Media in Fastening Corporate Governance in the International Conference on the Convergence of Corporate Governance Norms, Kolkata, September 2009.
  • Member, International Eco-Linguistics Association, London


  1. Dash, AK & Dash, RK. 2020. Sustainability and environmental campaigns: A case study of Indias Swachh Bharat Aviyan (2014 2019). Journal of Communication Management, Emerald, London. Accepted.
  2. Dash, AK. 2020. Cultural appeal in Indian TV commercials. International Journal of Indian Culture & Business management. (Inderscience)Accepted.
  3. Dash, A.K., 2010. Can advertising nurture an eco-centric vision? Indore Management Journal, 2(1):30-41. (IIM Indore)
  4. Dash, A.K, 2014. Glocalisation and the Indian face of TV advertising, International Journal of Communications, New Delhi: Bahri Publications, 24 (2) 5 -- 29.
  5. Dash, A.K, 2018. Global, National, and Local Frames on Ecology and Sustainability: Interrogating the Rhetoric of Denial and Disengagement. Journal of Humanities, IIAS Shimla.
  6. Dash, A.K., 2015. Glocalisation, cultural identity, and the political economy of Indian television, Media Watch, 6 (2) 219 -- 225.
  7. Dash, R.K., & Dash, A.K. 2019. The New Media and the Promotion of Ecological Entrepreneurship, Media Watch, 10(2): 419-- 431.
  8. Dash, AK & Mukherjee, S. 2020. Eroding Environmental Justice: Can Carbon Emission Trading Stimulate Green Technological Innovation? IJSTR. 9 (03): 5188 5191.
  9. Dash, AK & Kumar, V. 2020. Can Ecological Entrepreneurship Address Ecological Anxieties? Agathos: An International Review of Humanities and Social Sciences, Vol. 11, Issue. 2. (Romania).
  10. Dash, A.K. & Padhi, H., 2010. Corporate consciousness: A wake-up call? Global Business Review, 12 (2): 247 -- 256. (Sage: New Delhi)
  11. Dash, A.K., 2012. Media impact on corporate governance in India: A research agenda. Corporate Governance, 12(1): 89 100. (Emerald: London).
  12. Dash, A.K.; Patnaik, P.; & Suar, D. 2016. A multi-modal discourse analysis of glocalization and cultural identity in three Indian food and beverage TVCs, Discourse & Communication: Sage: London. Vol. 10(3) 209 234.


  • Head of The Department of English, 2012 - 2014, 1. Rajiv Gandhi University of Knowledge Technologies, Basar, Undivided Andhra Pradesh