Rajiv Gandhi University of Knowledge Technologies

Dr. Amarendra Kumar Dash MA,Ph.D

Assistant Professor (C), English

dash_amarendra@rguktn.ac.in

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  • Applied Linguistics
  • Communication
  • Culture Studies
  • 25 Years
  • English, Communication, Soft Skills
  • Communication, Media & Film Studies, Sustainable Development, Entrepreneurship
  • Ph.D., 2012. Indian Institute of Technology Kharagpur. "Advertising Strategy and Cultural Blend: Glocal Identities in Indian TV Commercials" xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Founded on the mixed area of Linguistics and Semiotics, the Grammar of Visual Design framework of Kress & van Leeuwen (2006) was upgraded and applied to the Multimodal Discourse Analysis of TV commercials.
  • Served as Research Assistant under SRIC, IIT Kharagpur, on a research project sponsored by ICSSR. March-May 2008. Title of the Project "Animated Text: Communication in Multimedia Environment".
  • The UGC IUC Research Associate for Humanities, Indian Institute of Advanced Studies (IIAS), Shimla, 2015 2019
  • Project for 2019: "Rhetoric, Ideology, and Frames in Corporate versus Blame-Corporate Sustainability Communication"
  • Project for 2016: "Towards an Emancipatory Discourse of Ecological Entrepreneurship".
  • Project for 2015: "Global, National, and Local Frames on Ecology and Sustainability: Interrogating the Rhetoric of Denial and Disengagement".
  • Certificate of Appreciation by North South Foundation, USA, for providing exceptional support in Public Speaking contests, 2014.
  • Best Paper Award for the research paper Role of Media in Fastening Corporate Governance in the International Conference on the Convergence of Corporate Governance Norms, Kolkata, September 2009.
  • Member, International Eco-Linguistics Association, London

Journals

  1. Dash, AK & Others. 2023. Grassroots leadership and negotiation style: The quest for justice in the movie Erin Brockovich. Catalan Journal of Communication, 15 (2):197 - 215. Intellect Press, USA. Web of Science & SCOPUS Q1
  2. Behera, RR, Dash, RK, & Dash, AK. 2023. Media, consumer culture, and the multilectics of glocalization in India. Int. J. of Interdisciplinary Global Studies, 18 (2): 77-97. Common Ground Publishing, USA. Web of Science
  3. Dash, AK. 2023. Should ecological entrepreneurs ignore the equity of development? Insights from the Satyamev Jayate Water Cup by Paani Foundation. Journal of Contemporary Issues in Business and Government, 29 (1): pp. 317-330. https://www.cibgp.com/article_22614.html
  4. Dash, AK & Others. 2022. Sustainable energy entrepreneurship in India: The transformative role of education. Agathos: An International Review of the Humanities and Social Sciences, 13 (2): pp. 115-130. Romania. https://www.agathos-international-review.com/issue13_2/19.Dash%20et%20al.pdf
  5. Dash, AK & Others. 2022. Sustainable energy entrepreneurship in India: The transformative role of education. Accepted for publication in Agathos: An International Review of the Humanities and Social Sciences, Romania.
  6. Dash, AK & Behera, RR. 2022. Dialogism, heteroglossia, and polyphony in Shyam Benegals teledrama series Amaravathi ki Kathayen. Plaridel, Philippines. Accepted. Web of Science
  7. Dash, AK & Kumar, V., 2021. The limits and leverages of ecological entrepreneurship. Agathos: An International Review of the Humanities and Social Sciences, Romania. 12 (2), pp. 211-224. Web of Science
  8. Dash, AK & Dash, RK. 2020. Sustainability and environmental campaigns: A case study of Indias Swachh Bharat Aviyan (2014 2019). Journal of Communication Management, Emerald, London. Web of Science & ABDC -- B
  9. Dash, AK. 2020. Cultural appeal in Indian TV commercials. International Journal of Indian Culture & Business management. (Inderscience) Accepted. Web of Science
  10. Dash, A.K., 2010. Can advertising nurture an eco-centric vision? Indore Management Journal, 2(1):30-41. (IIM Indore)
  11. Dash, A.K, 2014. Glocalisation and the Indian face of TV advertising, International Journal of Communications, New Delhi: Bahri Publications, 24 (2) 5 -- 29.
  12. Dash, A.K, 2018. Global, National, and Local Frames on Ecology and Sustainability: Interrogating the Rhetoric of Denial and Disengagement. Journal of Humanities, IIAS Shimla. UGC Care
  13. Dash, A.K., 2015. Glocalisation, cultural identity, and the political economy of Indian television, Media Watch, 6 (2) 219 -- 225. SCOPUS
  14. Dash, R.K., & Dash, A.K. 2019. The New Media and the Promotion of Ecological Entrepreneurship, Media Watch, 10(2): 419-- 431. SCOPUS
  15. Dash, AK & Mukherjee, S. 2020. Eroding Environmental Justice: Can Carbon Emission Trading Stimulate Green Technological Innovation? IJSTR. 9 (03): 5188 5191. SCOPUS
  16. Dash, AK & Kumar, V. 2020. Can Ecological Entrepreneurship Address Ecological Anxieties? Agathos: An International Review of Humanities and Social Sciences, Vol. 11, Issue. 2. (Romania). Web of Science
  17. Dash, A.K. & Padhi, H., 2010. Corporate consciousness: A wake-up call? Global Business Review, 12 (2): 247 -- 256. (Sage: New Delhi). Web of Science & ABDC -- C
  18. Dash, A.K., 2012. Media impact on corporate governance in India: A research agenda. Corporate Governance, 12(1): 89 100. (Emerald: London). Web of Science & ABDC -- B
  19. Dash, A.K.; Patnaik, P.; & Suar, D. 2016. A multi-modal discourse analysis of glocalization and cultural identity in three Indian food and beverage TVCs, Discourse & Communication: Sage: London. Vol. 10(3) 209 234. Web of Science CORE & ABDC -- A
  • Rahul et al. 2022. Forthcoming. Biomass Accretion and Control Strategies in Gas Biofiltration In Utilization of Waste Biomass in Energy, Environment and Catalysis, Edited By Dan Bahadur Pal & Pardeep Singh, CRC Press, ISBN 9781032051628
  • Dash et al. 2022. Forthcoming. Recent Trends in Biomass Conservation and Management. In Utilization of Waste Biomass in Energy, Environment and Catalysis, Edited By Dan Bahadur Pal & Pardeep Singh, CRC Press, ISBN 9781032051628
  • Dash, A.K. & Suar, D. 2013. Strategic Aspects of cultural hybridity in Indian TV commercials: A research agenda (pp. 91-106) in Bandhopadhyay P. K. & Das, R. (Eds.) Mass Media & Society in post-globalization Period: Issues & Approaches. Kolkata: Union Bridge Press. ISBN. 978-93-806019-8-4
  • Dash, A.K., 2011. The car or the clean air: Inside the prism of commercial literature in Jana, U., & Rajakrishnan, V. (Eds.) The Green Symphony: Essays on Eco-Criticism, New Delhi: Swarup & Sons. ISBN 13: 9788176257275
  • Head of The Department of English, 2012 - 2014, 1. Rajiv Gandhi University of Knowledge Technologies, Basar, Adilabad District, Undivided Andhra Pradesh